About Us Passion Drives Us
We are Mandurah’s key tourism body, proudly supported by the City of Mandurah, dedicated to boosting tourism in our beautiful seaside destination.
Our Purpose
Visit Mandurah exists to grow and support the Visitor Economy through measurable destination marketing, facilitating and encouraging destination development and delivering first-class visitor servicing.
Our Mission
Mandurah to be a nationally recognised destination with a strong and innovative visitor economy that preserves our natural environment and delivers exceptional visitor experiences.
What We Do Our Focus
We focus on key areas to grow tourism.
- Lead agency in tourism communications and promotions— inspiring visitors and locals to explore Mandurah.
- Build Mandurah’s brand as a visitor destination, embedding the ‘Mandurah – Relaxed by Nature’ message.
- Provide inspiration and information to connect visitors with experiences they desire.
- Collaborate with Destination Perth and Tourism Western Australia to leverage broader campaigns and industry insights.
- Promote City of Mandurah events alongside other key events and activities.
- Support tourism operators through engagement and business development initiatives to achieve best practice and sustainable operations.
- Work with stakeholders to encourage investment in tourism infrastructure and products, positioning Mandurah as a great place to live, visit, and do business.
- Monitor visitation, satisfaction, and perceptions to inform future growth.
- Facilitate and advocate for private and public sector investment in infrastructure and facilities.
- Manage and deliver high-quality Visitor Information Services for Mandurah.
- Ensure the Visitor Centre’s financial sustainability while providing exceptional service and adapting to evolving visitor search behaviours and technologies.
- Oversee the operation of 39 chalets owned by the City of Mandurah, managing them on the City’s behalf.
- Operate under a profit-share model that enhances Visit Mandurah’s financial sustainability and reduces reliance on City funding.
Strengthen partnerships with tourism operators, businesses, and government agencies to drive collaboration and advocate for Mandurah’s tourism growth.
Our Key Strategic Objectives
We are committed to:
- Raising Awareness: Developing the ‘Mandurah – Relaxed by Nature’ brand to attract visitors from key target markets.
- Leveraging Natural Assets: Growing Mandurah’s appeal by highlighting its natural beauty, experiences, and attractions.
- Encouraging Growth: Helping Mandurah reach its tourism potential by facilitating infrastructure development.
- Supporting Local Business: Championing an innovative and collaborative tourism industry to drive local economic growth.
- Exceeding Visitor Expectations: Delivering excellent visitor services, both face-to-face and digitally, to ensure a seamless experience.
Our Journey
Visit Mandurah’s journey began in 2013 with the founding of the Mandurah and Peel Tourism Organisation (MAPTO), aimed at promoting tourism across the Peel region, which spans five shires. In late 2018, the City of Mandurah, the main funding body, proposed a rebranding and restructuring to focus specifically on Mandurah’s tourism outcomes.
As a result, in 2019, Visit Mandurah was born, marking the launch of the city’s first tourism brand, ‘Mandurah – Relaxed by Nature.’ The brand captures the essence of Mandurah’s laid-back charm, showcasing its breathtaking natural beauty and offering visitors an authentic, relaxed experience for family, friends, and self.
Over the years, the team has passionately worked to develop tourism and market Mandurah, resulting in numerous awards and recognitions, including Mandurah being crowned Australia’s Top Tourism Town in 2023 — a first at the national level — and placing third in the 2025 Wotif Aussie Top Town of the Year Awards.
Our Year in Review: Celebrating Success & Growth
In 2023/24, Visit Mandurah celebrated a year of remarkable milestones, driving tourism growth and strengthening our community ties. Key highlights include winning Australia’s Top Tourism Town, securing Gold at the Perth Airport WA Tourism Awards for Visitor Information Services and Tourism Marketing, and hosting major events like the Perth Airport WA Tourism Conference. We’re proud of the progress we’ve made in fostering strong partnerships, engaging stakeholders, and launching impactful tourism initiatives, all while positioning Mandurah as a leading destination. Here’s a look at some of our standout achievements:
- 2.1 million day trip visitors who spent $228 million in Mandurah
- 419,000 overnight visitors stayed an average of 2.38 nights, spending $411 per trip ($172 million total revenue)
- Recognised for outstanding visitor information services (Silver nationally) and tourism marketing (Bronze nationally), topped by winning Australia’s Top Tourism Town Award for the first time!
- Mandurah’s top-of-mind awareness as a holiday destination has doubled among WA residents since 2022.
- Partnered with the City of Mandurah to host 6 major sporting events with a combined economic impact of $4.7 million
- Hosted the 2024 Perth Airport WA Tourism Conference, attracting 320 delegates and generating 130 overnight stays in local accommodation. A familiarisation trip program also helped promote our local tourism businesses.
- Represented Mandurah at numerous trade shows and famils, expanding our regional influence
- Secured $80K+ in grant funding to support tourism marketing and development projects
- The Mandurah Visitor Centre welcomed 138,000 visitors and was named ‘Best Visitor Centre in the State’
- Entered into a Licence Agreement to manage the Mandurah Ocean Marina Chalets, with 19% YoY revenue growth in the first 12 months.
As we reflect on a year of growth, innovation, and positive impact, we look forward to continuing this momentum and furthering our mission to showcase Mandurah’s beauty and vibrancy.
Recognised Tourism Excellence
We're proud to be awarded for excellence in tourism and marketing.
Meet Our Team
Meet the passionate team behind Visit Mandurah, committed to making Mandurah a nationally and internationally recognised destination.
Anita Kane
General Manager
Anita brings more than 30 years of global travel industry expertise, leading sales and marketing for top brands. Since 2018, she has driven Mandurah’s tourism growth as Visit Mandurah’s General Manager, spearheading its rebrand and strategy. Her proudest career achievement is Mandurah winning Australia’s Top Tourism Town in 2023.
Nadine Heinen
Senior Marketing Manager (on long service leave until Feb 2026)
Nadine is a highly experienced marketing and project management professional with 19 years across media, publishing, and digital marketing. Since moving to Australia, she has led Visit Mandurah’s destination marketing, driving impactful campaigns with passion and precision. For Nadine, promoting Mandurah isn’t just a job - it’s her dream role.
Lauren Furr
Marketing Assistant
Lauren is a talented graphic designer and passionate Mandurah local with a Bachelor in Design. With experience in branding, content creation, and social media marketing, she brings creativity and fresh ideas to Visit Mandurah, helping to showcase the region’s best experiences through engaging visuals and storytelling.
Chantelle King
Destination Development Manager
Chantelle brings extensive experience in business development and tourism, having served as CEO of the Onslow Chamber of Commerce for over a decade. Now back in Mandurah, she is passionate about driving local tourism growth and fostering strong industry partnerships to showcase the region’s best experiences.
Kellie White
Team Leader Visitor Servicing
With over a decade of experience in visitor services, Kellie is passionate about helping guests discover the best of Mandurah. As Team Leader, she ensures exceptional visitor experiences, offering expert local knowledge and friendly service at the Mandurah Visitor Centre.
Meet Our Board
Our board members are experts in tourism, business, and community development, all working together to drive Mandurah’s tourism success.
Pat Strahan
Chair
Pat Strahan has over 40 years of experience in the tourism industry. Awarded a Member of the Order of Australia in 2024, she has held key leadership roles, including CEO of the Caravan Industry Association WA, and is passionate about fostering local tourism growth and community involvement.
Ryan Mossny
Board Member
Ryan Mossny is co-founder of Two Feet & a Heartbeat and Matagarup Zip+Climb. With expertise in tourism product development, heritage interpretation, and tour guide training, he’s an award-winning leader in the industry and active in multiple tourism-related organisations.
Carol McCracken
Board Member
Carol McCracken is a strategic travel and tourism professional with over 30 years of experience across aviation, hotels, events, and corporate travel. Specializing in leadership, stakeholder relationships, and revenue growth, she excels in marketing, business development, and service excellence.
Myrianthe Riddy
Board Member
Myrianthe Riddy is an experienced business development leader with global expertise from Shell and Accenture. After transitioning to entrepreneurship, she became Director of Business Development at Quay Ventures and owner of Mandurah Cruises, focusing on marine tourism near Perth.
Jim Sharp
Board Member
Jim Sharp, former Director General of the Department of Parks and Wildlife, managed Western Australia’s parks for 35 years. A passionate advocate for sustainable tourism and conservation, Jim contributed to major infrastructure projects and increased park visitation to over 17 million annually. He is a life member of the Bibbulmun Track Foundation.
Justin Ward
Board Member
Justin Ward, founder of Foreward Consultancy, has over 27 years of experience in hotel management and tourism consulting. He specialises in hotel development, strategic planning, financial management, and brand creation. Justin has held leadership roles at Be. Fremantle and Quest, delivering exceptional business performance across Western Australia and Victoria.
Building Success Our Partners
Who we work with to grow tourism.