About Us Passion Drives Us
We are Mandurah’s key tourism body, proudly supported by the City of Mandurah, dedicated to boosting tourism in our beautiful seaside destination.
We are Mandurah’s key tourism body, proudly supported by the City of Mandurah, dedicated to boosting tourism in our beautiful seaside destination.
Visit Mandurah exists to grow and support the Visitor Economy through measurable destination marketing, facilitating and encouraging destination development and delivering first-class visitor servicing.
Mandurah to be a nationally recognised destination with a strong and innovative visitor economy that preserves our natural environment and delivers exceptional visitor experiences.
We focus on key areas to grow tourism.
Strengthen partnerships with tourism operators, businesses, and government agencies to drive collaboration and advocate for Mandurah’s tourism growth.
We are committed to:
Visit Mandurah’s journey began in 2013 with the founding of the Mandurah and Peel Tourism Organisation (MAPTO), aimed at promoting tourism across the Peel region, which spans five shires. In late 2018, the City of Mandurah, the main funding body, proposed a rebranding and restructuring to focus specifically on Mandurah’s tourism outcomes.
As a result, in 2019, Visit Mandurah was born, marking the launch of the city’s first tourism brand, ‘Mandurah – Relaxed by Nature.’ The brand captures the essence of Mandurah’s laid-back charm, showcasing its breathtaking natural beauty and offering visitors an authentic, relaxed experience for family, friends, and self.
Over the years, the team has passionately worked to develop tourism and market Mandurah, resulting in numerous awards and recognitions, including Mandurah being crowned Australia’s Top Tourism Town in 2023 — a first at the national level — and placing third in the 2025 Wotif Aussie Top Town of the Year Awards.
In 2023/24, Visit Mandurah celebrated a year of remarkable milestones, driving tourism growth and strengthening our community ties. Key highlights include winning Australia’s Top Tourism Town, securing Gold at the Perth Airport WA Tourism Awards for Visitor Information Services and Tourism Marketing, and hosting major events like the Perth Airport WA Tourism Conference. We’re proud of the progress we’ve made in fostering strong partnerships, engaging stakeholders, and launching impactful tourism initiatives, all while positioning Mandurah as a leading destination. Here’s a look at some of our standout achievements:
As we reflect on a year of growth, innovation, and positive impact, we look forward to continuing this momentum and furthering our mission to showcase Mandurah’s beauty and vibrancy.
We're proud to be awarded for excellence in tourism and marketing.
Meet the passionate team behind Visit Mandurah, committed to making Mandurah a nationally and internationally recognised destination.
General Manager
Anita brings more than 30 years of global travel industry expertise, leading sales and marketing for top brands. Since 2018, she has driven Mandurah’s tourism growth as Visit Mandurah’s General Manager, spearheading its rebrand and strategy. Her proudest career achievement is Mandurah winning Australia’s Top Tourism Town in 2023.
Senior Marketing Manager
Nadine is a highly experienced marketing and project management professional with 19 years across media, publishing, and digital marketing. Since moving to Australia, she has led Visit Mandurah’s destination marketing, driving impactful campaigns with passion and precision. For Nadine, promoting Mandurah isn’t just a job - it’s her dream role.
Marketing Assistant
Lauren is a talented graphic designer and passionate Mandurah local with a Bachelor in Design. With experience in branding, content creation, and social media marketing, she brings creativity and fresh ideas to Visit Mandurah, helping to showcase the region’s best experiences through engaging visuals and storytelling.
Destination Development Manager
Chantelle brings extensive experience in business development and tourism, having served as CEO of the Onslow Chamber of Commerce for over a decade. Now back in Mandurah, she is passionate about driving local tourism growth and fostering strong industry partnerships to showcase the region’s best experiences.
Team Leader Visitor Servicing
With over a decade of experience in visitor services, Kellie is passionate about helping guests discover the best of Mandurah. As Team Leader, she ensures exceptional visitor experiences, offering expert local knowledge and friendly service at the Mandurah Visitor Centre.
Our board members are experts in tourism, business, and community development, all working together to drive Mandurah’s tourism success.
Chair
Pat Strahan has over 40 years of experience in the tourism industry. Awarded a Member of the Order of Australia in 2024, she has held key leadership roles, including CEO of the Caravan Industry Association WA, and is passionate about fostering local tourism growth and community involvement.
Board Member
Ryan Mossny is co-founder of Two Feet & a Heartbeat and Matagarup Zip+Climb. With expertise in tourism product development, heritage interpretation, and tour guide training, he’s an award-winning leader in the industry and active in multiple tourism-related organisations.
Board Member
Carol McCracken is a strategic travel and tourism professional with over 30 years of experience across aviation, hotels, events, and corporate travel. Specializing in leadership, stakeholder relationships, and revenue growth, she excels in marketing, business development, and service excellence.
Board Member
Myrianthe Riddy is an experienced business development leader with global expertise from Shell and Accenture. After transitioning to entrepreneurship, she became Director of Business Development at Quay Ventures and owner of Mandurah Cruises, focusing on marine tourism near Perth.
Board Member
Jim Sharp, former Director General of the Department of Parks and Wildlife, managed Western Australia’s parks for 35 years. A passionate advocate for sustainable tourism and conservation, Jim contributed to major infrastructure projects and increased park visitation to over 17 million annually. He is a life member of the Bibbulmun Track Foundation.
Board Member
Justin Ward, founder of Foreward Consultancy, has over 27 years of experience in hotel management and tourism consulting. He specialises in hotel development, strategic planning, financial management, and brand creation. Justin has held leadership roles at Be. Fremantle and Quest, delivering exceptional business performance across Western Australia and Victoria.
Who we work with to grow tourism.